Sector info.

Flandria is the Belgian label of quality par excellence for fruit and vegetables. From its inception in 1995, the Flandria label has given added value to a wide range of fresh produce: from fruit and vegetables grown outdoors and under glass to niche products and forgotten vegetables.Flandria is committed to:

• Sustainable production
• Quality beyond reproach
• Family businesses

Only the freshest produce that scores highly in terms of taste and intrinsic properties is awarded the Flandria approval mark. This label owes its premium position to the efforts over many years by growers and the effective quality policy of the cooperatives (auction houses).

• Authentic cultivation
• Unique product properties
• Major involvement of producers

Fine Fleur represents authentic and seasonal local products that burst of flavour and vitamins thanks to their artisanal cultivation in the Flemish soil beneath the sun, in greenhouses or in natural soil. Fine Fleur fruit and vegetables are also distinguished by their specific choice of varieties, rapid harvest, strict sorting, extra cooling and attractive packaging. These unique product characteristics prove that Fine Fleur products are grown with passion, expertise and strong commitment by progressive growers. The Fine Fleur family includes 14 quality products: soil tomatoes, soil chicory, lettuce, courgettes, leeks, curled endive, soil strawberries, raspberries, redcurrants, blackberries, blueberries, salad greens, cauliflower and hop shoots.

• Tasteful presentation
• Major flexibility of growers
• Optimal service

Besides great care for impeccable product quality, Tomabel growers spend a lot of time and effort on tasteful presentation of their locally grown fruit and vegetables in attractive packaging. This not only shows a strong drive and great flexibility, but also a genuine pride and appreciation of the Tomabel growers for their quality label. This close connection between grower and product perhaps typifies Tomabel the most, together with an optimal service that guarantees the buyer that he can buy Tomabel with his eyes closed. The Tomabel assortment consists of tomatoes, strawberries, mushrooms, Baby Leaf, lamb's lettuce and chicory.

Strawberries are the main quality product for our cooperative. They account for about half of our sales: more than 30 mio kg of strawberries are traded each year. . All our strawberries carry the Hoogstraten quality label and are GlobalGap certified. The strawberries are inspected and classified in uniform quality sections. On top of our strawberries we offer also a wide range of berries, cherries, tomatoes, peppers and some other vegetables.

A wide selection of over 120 vegetable and 30 fruit varieties, and 20 fresh herbs. Only top-quality produce earns the Flandria quality label.

Class-1 fruit and vegetables that comply with the already strict statutory requirements but that do not meet the additional requirements of the brands TRUVAL and SIRA can be supplied as a generic product under the BFV label.

Only the very best fruit (apples, pears, strawberries, berries and cherries), amounting to some 20 to 25% of the supply, merits the name TRUVAL. Thus, especially stringent conditions are enforced before the product may bear that name. The indisputable leading position that TRUVAL has held since its foundation in 1995 clearly proves the confidence that Belgian consumers have in it.